We Analyzed 2,000,000+ Google Business Profiles
Why do some businesses have better visibility on Google than others?
What are their secrets? What specific actions determine their top-ranking positions?
We analyzed over 2 million Google Business Profiles to answer these questions. We identified factors that clearly distinguish top-ranking businesses from their lower-ranked competitors.
Our analysis provided us with valuable insights, which we would like to share. Here's what we discovered:
1. Whether the business has a description
This analysis checks the percentage of businesses in each range with a completed business description.
- Position 1-3: For top positions on Google, we noticed that about 75% of businesses have a filled business description in their profile. These businesses know the value of information in their Google Business Profiles.
- Position 4-10: Here, slightly less, about 65% of businesses in this range have a filled business description.
- Position 11-20: Here we see a drastic drop. In this range, less than 40% have a completed business description.
Conclusion
- Less than 25% of businesses in positions 1 to 3 do not have an added business description.
From this data, we can infer that businesses in top positions on Google try to ensure their business description is complete and current. These businesses understand that a business description is not just a “business profile” but also a way for customers to easily contact them.
2. Whether it has a website address
This analysis checks the percentage of businesses in each range with their website address listed in their Google Business Profile.
- Position 1-3: On average, over 85% of businesses in positions 1 to 3 on Google have added a URL to their website.
- Position 4-10: Here, slightly fewer businesses have added a URL in their business profile to their website.
- Position 11-20: No drastic drop is seen compared to positions 1-3, but it is a few percent less.
Conclusion
- Less than 15% of businesses in positions 1-3 have no website address.
We observed that most businesses ensure that their website address is visible in their Google Business Profile and that this functionality has become standard for them.
This is undoubtedly one of the key findings of our analysis. The fact that such a large percentage of businesses include their website addresses in their business profile indicates how important it is for them to have and promote their website.
If you don't have a website, create a free page on Google or provide a link to your business profile on Facebook, for example.
3. Average number of words in the business description
This analysis checks the number of words in descriptions for businesses in each range.
- Position 1-3: Businesses in these positions have almost 70 words in their descriptions.
- Position 4-10: In this range, businesses have slightly shorter descriptions, about 60 words.
- Position 11-20: These businesses do not differ much in terms of the number of words in the description from those in the range of 4-10.
Conclusion
This result shows that businesses in the top positions often create much more detailed and extensive descriptions of their activities. Generally, more words in the description may suggest that the business offers more products or services, is more professional, or focuses more on details.
- A full and comprehensive description of the business can make customers receive complete information, and, as a result, they are more likely to contact the business or visit the website, which is a ranking factor.
A business description can have a maximum of 750 characters. Use this space maximally to inform customers about what your business does and who its offer is for.
4. Total number of words in reviews
This analysis checks the number of words in the most significant reviews of the business (the first ten reviews of the business sorted by relevance)
- Position 1-3: These businesses receive significantly longer and more exhaustive reviews from their customers and have a total length of nearly 350 words. (Total length from 10 reviews of the business).
- Position 4-10: These businesses receive reviews from their customers with just over 300 words. (Total length from 10 reviews of the business).
- Position 11-20: These businesses receive reviews from their customers with a total length of about 300 words. (Total length from 10 reviews of the business).
Conclusion
Businesses in top positions receive significantly longer and more developed customer reviews.
- Reviews and their content are a ranking factor. The more data a customer provides about your business, the better for you, your business, Google, and the more potential customers will learn.
On average, a customer's review length is 35 words for top-ranked businesses.
Encourage customers to leave reviews about your business along with content. As you can see, it makes a huge difference!
This is only half of our valuable discoveries! 🤫
There are many more conclusions that we could present to you.
To give you the full analysis of 2,000,000+ Google Business Profiles, we need to ask for your support. 📣
Ready for more?
- Share this post on your social media profiles or an internal group such as Facebook, LinkedIn, Twitter...
- Then enter your email and click Download
*Important, you must share first and then provide your email. Otherwise, unfortunately, we will not send you the full analysis.
In return, within a few days, you will receive the second part of the report, which includes the following analyses:
- Average number of words in business titles.
- Number of words in responses to reviews from business owners.
- Average number of photos added to the business profile.
- Average number of reviews.
Dive even deeper into the secrets of Google and find out what makes some businesses stand out from others. Join us and discover the full power of your Google Business Profile!
Don't miss this chance to learn more and take your business to the next level!
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