Local SERP Tracking to See Where Businesses Rank in Every Part of Town

Each numbered circle represents where your business ranks when someone searches for that keyword from that exact location. Small circles with + or - numbers show if your position has improved or dropped recently. The colored outlines (green=easy, orange=medium, red=most competitive) show how difficult it will be to improve your rankings in those locations.

The rank next to your business name is your competitive ranking for a selected keyword. We check your position for the keyword at multiple locations across your area and calculate your average position. We do the same for all your competitors for the same keyword, then create a ranking. Your rank shows where you place among all businesses. Rank 3 means you're the 3rd best-performing business for that keyword, Rank 10 means you're the 10th best-performing business for that keyword.

You can track up to 10 keywords per Google Business Profile. Start with 5-8 of your most important, high-search-volume keywords that trigger the Local Pack. Include 2-3 main keywords for your core services with location modifiers, plus "near me" variations for mobile searches. Focus on location-specific terms and consistently use these keywords in your business name, description, and services section for maximum impact. Quality over quantity is the key since Localo's Smart Tasks work more effectively when you're tracking keywords that directly relate to your business goals.

Start by thinking like your customers about what phrases would they actually type when searching locally. Most importantly, keep all your keywords within your business category rather than spreading across unrelated topics. Focus on your specific services combined with your location, like "emergency plumber Chicago" or "dentist 24/7 Miami." And balance popular keywords with "long tail" phrases (longer ones with usually lower monthly search volumes but more specific intent behind them). You can use Localo's keyword suggestions to see monthly search volumes (higher numbers mean more potential customers but tougher competition) and check for Local Pack indicators that show double visibility potential in both Google Search and Maps results.

Here's the critical part: every time you change keywords, your tracking history resets to zero. Take your time when choosing keywords initially, and stick with them for at least 3-6 months. Localo needs consistent data over time to spot patterns, identify what's working, and recommend the most effective improvements.

Most businesses see initial improvements in profile completeness and customer engagement within the first few weeks, but significant ranking changes typically take 3-6 months of work. In highly competitive markets, reaching top positions can take even longer. Your timeline depends on several key factors: how complete your Business Profile is, your business reputation and customer engagement, website quality, local market competition, and what your competitors are doing to improve their rankings too. Remember that rankings naturally fluctuate with your optimizations, competitors' activities, and Google's algorithm updates. The key is staying consistent because improvement almost always comes with time. Don't get discouraged by temporary drops or celebrate too early with quick wins.