Free Local SEO Course to Get Found on Google

Learn how to turn more local searches into customers today. Get to know strategies like choosing the right search terms for specific areas and connecting Business Profiles with websites.

Start the free course Available now in English

Who this helps (and what’ll you get)

SEO agencies, freelancers, and local business owners

Free access to the complete course that shows what to do

Shareable badges and a final certificate that prove skills

9 modules (first 3 available now, more is coming!)

Inside each module

Start with local SEO fundamentals, build and optimize your Google Business Profile, then improve your website for local searches. Each module gives you specific skills, hands-on practice, and clear outcomes. Click any module below to explore the complete lesson plan.

Module 1

Why Google Shows Some Businesses First

What you'll learn

  • How nearly 50% of Google searches have local intent
  • Google's 3 ranking factors: relevance, distance, prominence
  • What's the Local Pack and why it captures 42% of clicks
  • How people use Google Maps to find businesses
  • Google Business Profile as your foundation
  • What's local search got to do with a website
  • Mobile interactions as the majority of local searches
  • How consumers use reviews and why it's important
  • The power of citations for local rankings
  • Link building strategies for local businesses
  • Local vs traditional SEO differences

What you'll do

  • Analyze top competitors in the Local Pack
  • Map your customer's search journey
  • Audit your current local visibility
  • Evaluate NAP consistency across platforms
  • Compare local vs traditional SEO approaches

What you'll get

  • Understanding of local search mechanics
  • Ability to identify local opportunities for a local business
  • Knowledge to outrank local competitors
  • Foundation to build a strong local SEO strategy

Module 2

Make Your Google Business Profile Irresistible

What you'll learn

  • Profile creation and verification methods
  • Category selection for the right visibility
  • Photo optimization for higher engagement
  • Google Posts that drive calls, visits, and buys
  • Products and Services section mastery
  • Performance metrics that matter
  • Profile safety and suspension prevention

What you'll do

  • Create and verify a complete Google Business Profile
  • Select strategic primary and additional categories
  • Create and upload attractive photos and videos
  • Set up a Google Posts content calendar
  • Build Products/Services sections
  • Configure all business information accurately
  • Implement review response systems
  • Look at the right metrics

What you'll get

  • Fully optimized Google Business Profile
  • Higher visibility in Google for the right searches
  • More calls, directions, and website visits
  • Professional presence that builds trust
  • System for ongoing profile management

Module 3

Have Your Website Show Up in Local Searches

What you'll learn

  • Website hierarchy and page prioritization
  • Homepage optimization and 10-second test
  • Using customer language vs industry jargon
  • Avoiding keyword cannibalization
  • Title tag and meta description formulas
  • Header optimization (H1, H2, H3) strategies
  • Internal linking model
  • Mobile optimization for local searches

What you'll do

  • Research actual customer language
  • Optimize homepage for local signals
  • Create location and service pages
  • Write title tags with location + benefit
  • Build strategic internal linking
  • Fix mobile experience issues
  • Resolve page cannibalization conflicts

What you'll get

  • Website that clearly shows local expertise
  • Mobile experience that captures customers
  • Clear site structure Google understands
  • Pages that work together, not against each other
  • More ready-to-buy clients from local search

Graduate with skills that pay off

Learn current local SEO tactics that move rankings for real businesses right now. Complete hands-on modules, build skills confirmed by badges, and graduate with a certification that proves your expertise to clients and employers.

Start building your skills
Localo EXPERTS

Questions & answers

Is this course right for me?
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Is this course free?
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What exactly will I get?
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How long does it take to complete? Can I go at my own pace?
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I've never done SEO before. Will this be too technical?
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Do I get a certificate? Will it actually help my career?
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Who created this course? What's your experience?
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What if I need help or get stuck?
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