Google Business Profile Audit That Finds What’s Wrong and Shows You How to Fix It

Localo GBP Audit tool checks each active profile, gives it a 0–100% Audit score, and compares it with top 5 nearby competitors. Get prioritized fixes with clear reasons and links to the right place to make changes. Weekly re-audits show what changed and which profiles need your attention next.

🦾 Trusted with 44,000+ Google Business Profiles

Local Siren Zanet Design The Mad Caddy MarketKeep Trelios Vital Growth Digital Marketing

Go straight from finding to fix

Each GMB audit recommendation explains why it matters and takes you to the Localo tool or Google setting where you can carry out the fix right away.

One Audit score you and clients understand

A 0–100% Localo Audit Score shows how well a Google Business Profile is optimized for its category and location. The score combines profile setup with patterns found across top local competitor profiles.

All active profiles audited every 7 days

Localo automatically re-audits each active Google My Business profile every 7 days, so new issues surface without checking profiles by hand and you start each week with clear priorities.

Localo users already know what to do, why, and in what order

How GMB Audit tool works

Localo runs 17 checks on each Google Business Profile and compares the profile with the top 5 nearby competitors. Audit recommendations are prioritized, explained, and linked to the Localo tool or Google setting where you can act on them. Each active profile is re-audited every 7 days so you can see what changed.

Start 14 days free
Localo GMB audit showing Google Business Profile category recommendations and missed category opportunities for a dental business

🔍 See what to fix and where to fix it

Open any Audit recommendation to see what to change and why. Make the fix in Localo, or go straight to the Google Business Profile setting when Google requires the change there.

Localo dashboard showing Google Business Profiles sorted by Audit score from low to high

📋 See which profiles need attention first

Every active profile appears in one list with its Audit score, sorted from lowest to highest so you can quickly see where to start.

Localo GMB audit showing High impact, Medium impact, and All good priority filters

🎯 Filter Audit recommendations by priority

Filter Audit recommendations by High impact, Medium impact, or All good. Start with the highest-impact items, then work through the rest one priority at a time.

Localo Google Business Profile Audit showing a 72% Audit Score and Share button

📤 Share the Audit without sharing everything else

Send a shareable Audit link or give a client access to the Audit only, without giving them access to the rest of your Localo account.

Localo GMB audit comparing a Google Business Profile's review count with 5 competitors

⚖️ Compare each profile with local competitors

Localo compares each Google Business Profile with the top 5 nearby competitors and uses their profile patterns to create more specific Audit recommendations. Instead of relying on generic best practices, you get guidance based on the local competitive context.

Localo Google Business Profile Audit checklist showing checks for social media links, photos, posts, and offers

✅ Run the same GMB audit checklist on every profile, every time

Audit runs the same 17 checks on every Google Business Profile, so nothing gets skipped and you can follow the same process whether you manage 1 profile or 500.

Localo Audit Score trend showing weekly dated results and the next scheduled audit

🕒 Track the Localo Audit Score over time

Each weekly Localo Audit Score is saved in the profile’s history, so you can compare dated results, see how the score changes over time, and show progress with actual data.

🦸 Genuine experiences from real users

Ready to see what Localo can do for you?

More features you'll love beyond Audit

GBP Audit tool is just one part of our toolkit. See what else you can achieve when you put local SEO on autopilot.

Frequently asked questions

What is a Google Business Profile audit?

icon sub-menu

What does the Audit check?

icon sub-menu

How does the Localo Audit Score work?

icon sub-menu

How often does the audit run?

icon sub-menu

Do I need to know anything technical to use the Audit?

icon sub-menu

Will the Audit work for different business types?

icon sub-menu

How is the current Localo Audit different from the previous version?

icon sub-menu

Is the Audit just another dashboard?

icon sub-menu

Can I run audits for multiple GMBs?

icon sub-menu

Is the Google Business Profile audit free?

icon sub-menu