INDUSTRY
Marketing
LOCATION
Rybnik
OPENED SINCE
September 3, 2021
OnConnect Agency is a dynamically growing company in the digital marketing sector. Since its founding in 2021, the agency has gained recognition for its innovative solutions and client-oriented approach. The team consists of experienced specialists who expertly combine technical skills with creative thinking, allowing them to create unique marketing strategies tailored to the needs of various industries.
"As for the results, the Localo program helped our company achieve our goal of greater online visibility and better keyword optimization. Additionally, the competition was nicely presented in the form of a map, which is, of course, a big plus."
Goals and Challenges
Main Goal: Improve visibility and accessibility of online operations by optimizing the Google Business Profile.
Challenges:
- Consistently providing up-to-date and relevant information about the company: Maintaining accurate contact details, opening hours, and service descriptions is key to maintaining a high position in search results.
- Managing customer reviews, both positive and negative: Public opinion greatly influences the company’s reputation, making review management essential.
Constantly monitoring the competition and adjusting SEO strategies to changing Google algorithms: The dynamic SEO environment requires continuous adaptation to new trends and search engine algorithm changes.
Actions Taken
Profile Content Optimization:
- Regularly updating company information: Continuously updated contact details, opening hours, and service descriptions to ensure their accuracy.
- Using relevant keywords in the profile content: Carefully selected keywords to help improve visibility in search results.
Review Management:
- Encouraging customers to leave positive reviews: Actively encouraged customers to share their positive experiences.
- Professionally responding to negative reviews: Developed a strategy for quickly and professionally responding to negative reviews, contributing to a positive company image.
Monitoring and Adaptation:
- Constant keyword monitoring: Regularly checked the effectiveness of used keywords and adjusted strategies based on changing trends.
- Leveraging local business partnerships: Collaborated with local businesses to strengthen local signals and increase visibility in local search results.
Data Analysis:
- Regular data and statistics analysis: Meticulously monitored marketing activities’ results, allowing for better understanding of their effectiveness and making informed decisions about future steps.
Results
- Increased visibility in Google search results: Optimizing Google Business Profile and managing reviews significantly improved OnConnect Agency’s online visibility.
- Better keyword optimization: Effective keyword optimization resulted in a higher position in search results.
- Increased website traffic: A noticeable increase in website visits and profile popularity.
Visible work effects: Quickly noticeable results brought great satisfaction to the team, motivating them to continue their efforts.
Jakub Marzec
CEOAs for the results, the Localo program helped our company achieve our goal of greater online visibility and better keyword optimization. Additionally, the competition was nicely presented in the form of a map, which is, of course, a big plus.
Summary
OnConnect Agency effectively utilized digital marketing tools and strategies to enhance their online presence. By focusing on content optimization, review management, and competitor monitoring, the company achieved a significant increase in visibility and website traffic. This case study highlights the importance of consistently providing up-to-date information, professionally managing reviews, and being flexible in adapting to the dynamic online environment. OnConnect Agency is a prime example of how an effective marketing strategy can deliver quick and lasting results.
