INDUSTRY
Real Estate
LOCATION
Warsaw
OPENED SINCE
January 1, 2010
Pawel Tyl has been running his own real estate office in the Warsaw area since 2016. More than 12 years of experience in the market allowed him to accurately define his goals in the context of promoting his business, and Localo allowed him to achieve them.
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challenge
To promote his real estate agency, Paul Tyl established specific goals using Localo to help the company’s offer reach new customers and strengthen its position and recognition in the market. These goals included:
- Increasing website traffic by optimizing keywords and creating valuable content for the target audience.
- Improving the site’s positioning in search results to attract more potential customers and build brand credibility.
- Building relationships with readers through engaging content that answers their questions.
- Maintaining high-quality and consistent content to ensure audience satisfaction and loyalty.
- Keeping the site current and fresh which was important for search engine algorithms and readers.
- Covering more topics and keywords to increase the chance of reaching a wider audience.
Localo’s wide selection of features was to help achieve these goals.
action
After narrowing down the marketing goals he wanted to achieve, Paul took action. And Localo was there to help improve specific elements of the Company Profile on Google:
- Information about the company in the Business Profile was completed.
- Photos were added showing the company, the services it offers, and the completion of orders (in this case, the properties sold).
- Using the feedback manager in Localo, the owner began collecting and responding to reviews.
- Local citations were added to the company directories.
After the changes were made, Paul also regularly performed tasks generated by Localo to further build the company’s position in Google.
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result
Localo regularly monitored the company’s position, which allowed the owner to evaluate the effects of his actions in the application. It also allowed him to better manage his Google Business Profile and improve his contact with customers.
It didn’t take long to see the results, and the company’s improved Google position translated into tangible benefits:
I am very satisfied with Localo’s services. The app tracks activity on my business profile, which allows me to tailor my communications to my customers. Since I’ve been using Localo, I’ve increased the number of leads and have already signed several agency contracts. Localo is not only a tool that takes care of my search engine position. I recommend it to anyone who wants to grow their business and increase their revenue.
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position map before
position map after
