INDUSTRY
LOCATION
Poznan
OPENED SINCE
March 1, 2020
Sucha Posadzka is a company that offers comprehensive building drying services and dehumidifier rental in the Greater Poland region. Since 2020, it has been helping customers whose homes or other properties have been flooded. Localo was to help it become more visible in the area and attract new customers while having a limited advertising budget.
challenge
With a fairly niche service such as dehumidification of buildings, it was very important to get information to customers about the details of the business’ offerings. The market for the service offered by Sucha Posadzka was growing rapidly and there were a lot of inquiries, and an efficiently run Google Business Profile was to help provide customers with the necessary information.
This was all the more important because the strong competitors present in the area were already reaching out to the potential audience with their services. It was therefore time to act, and in the absence of a large budget Localo proved to be an ideal tool. It also did not require specialized knowledge to start promoting a business.
action
Localo helped the business to build a solid Google Business Profile - regularly updated, it began to present the whole offer to potential customers. The information in the company’s business profile also began to be more consistent with the communication on the website.
What’s more, adding citations to business catalogs for also helped build visibility - this was easy to achieve with the relevant feature in Localo.
The app also helps build the “strength” of the profile on a regular basis - regularly adding photos and engaging with customers after they have purchased a service helps gain new reviews and improve the visibility of the business.
result
As the position map below shows, regular activities in Google Business Profile have had a very noticeable effect - from a company with little visibility on certain keywords, it has become one of the highest-positioning businesses in the industry in the Poznan area.
We are also satisfied with competitor monitoring service, which helps us actively analyze their activities in the region. This knowledge allows us to build a strategy for the business development, as well as to supplement our knowledge on Google Business Profile marketing in an ongoing basis.
position map before
position map after
