Learn what a popular - NAP- acronym means in online marketing. Click and read more.
Mariusz Bal
Customer Success Team
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What is NAP - Definition

NAP (Name Address Phone number) - those business details are usually placed on industry portals, company databases, or regional portals and are an essential element of support for local positioning. You should increase the prominence of your business in the eyes of search engines - if Google finds your business unreliable, it will not show it high in search results. The easiest solution to build trust in your domain and brand is to place correct NAPs on the web. NAP means the company's basic contact information. It is one element of the EAT (Expertise - Authoritativeness - Trustworthiness) site quality assessment.

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What to look for when creating NAPs

When adding your NAP across different websites, the main thing to pay attention to is to standardize your data:

  • Regarding name: Civil Law Commercial and Service Company Local SEO or CLC. Local SEO.
  • Regarding the address: 111 First Street Apartment 11, Onesville, California, 11111-1111, United States. or 111 1st Street Apartment 11, Onesville, California, 11111 1111. US.

Why it is important

Not only is NAP important in connecting with customers, it also helps a business rank well in local organic search results. Search engines want to help users - they want to present results that match the search in terms of content and location. By using NAP, search engines know where a business is located and whether it can be helpful in geographically targeted searches.

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