Search engine

Learn what a popular - search engine - means in online marketing.
Piotr Rysz
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What is Search engine - Definition

A search engine - is a software program or website that allows individuals to search for information on the internet. Users can enter keywords, phrases, or questions into a search engine, which then returns a list of relevant websites or content that matches the search query. The most popular search engine include Google, Bing, Yahoo, and Baidu.

organic search in world wide web

Table of contest


The concept of search engines dates back to the earliest days of the Internet when there were just a few search engines work a few dozen websites in existence. The first search engine was Archie, which was created in 1990 by Alan Emtage at McGill University in Montreal. Archie was a primitive search engine that indexed file names from public FTP sites, allowing users to search for and download files.

Over the years, search engines became more sophisticated and began to rely on complex algorithms to crawl, index, and rank web pages. Google emerged as the dominant search engine in the early 2000s thanks to its PageRank algorithm, which ranked its search engine results with results based on the number of high-quality links pointing to a site. Today, Google processes over 3.5 billion searches per day, making it by far the most widely used search engine in the world.

Search engines play an essential role in the internet and social media ecosystem, allowing users to quickly and easily find information on just about any topic imaginable. In addition to traditional text-based search results, many popular search engines now include multimedia results like images, videos, and maps. Search engines also rely on advertisements to generate revenue, with businesses bidding on keywords to target specific audiences.

Search engines market use

The competition among search engines to provide the most accurate and relevant search results has led to ongoing innovation and development in the field of google search. As search engines become more advanced, they have an increasing impact on the way people find, access, and use information online.

While the dominance of Google in the search engine market is undisputed, there are still a few other search engines that have significant market shares in some regions. For example, Baidu is the dominant search engine in China, accounting for over 70% of all searches. In Russia, the search engine Yandex has a market share of almost 60%. However, overall, Google remains the clear leader in the global search engine market.

Search engine optimization

Search engine results pages (SERPs) are the pages that are displayed by search engines in response to a user’s search query. SERPs typically include a list of organic search results, paid ads, featured snippets, and other types of rich media.

From an SEO standpoint, the goal is to have a website appear as high as possible in organic search results. This is done by optimizing website content and structure to match user intent and search engine algorithms. Factors that can impact a website's ranking on SERPs include the relevance and quality of its content, the user experience of the website, the number and quality of inbound links and backlinks, and various technical and on-page factors.

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