LT LAW firm outranks more than 100 competitors on Google Maps
Kancelaria Radców Prawnych LT LAW Ciupka, Stachurski sp.k.
The effect
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Goal:
Our goal was to increase the visibility of our law firm online - before we started using the Localotool, we were ranked around 120th, basically not visible at all.
Challenge:
Since the legal industry is fiercely competitive and opportunities to advertise law firm services are severely limited by law in Poland, a business profile on Google is an essential marketing channel for us. We knew that to attract new clients to us, we had to be better than the competition and, above all, choose wisely the keywords for which we were likely to position ourselves.
Action:
I learned about the Localo tool and immediately used the free tool to check our company's current visibility. Localo analysis showed me that we currently rank at 120 positions in the county of interest on average.
This experience showed me that we need to do a lot of work to get our potential customers to find us on Google. Wasting no time, we bought a subscription to Localo and got to work.
Localo guided us through all the necessary steps to improve the visibility of our business profile on Google. After selecting the right keywords I wanted to be visible for from the suggested list, we received an audit with tips and advice that helped me achieve my goal.
The guidelines from the tool made me realize what areas of our profile needed work put into them so that we could break through more than a hundred competitors. In the case of our company, these were:
- Google posts
- Business description
- Categories
- Reviews
We scheduled posts and regularly created new content for potential customers, and I optimized descriptions and categories. We also realized how important it is to solicit reviews and that, as a business, we have a say in how many we get - with a review poster from Localo, this is much easier.
The result
After implementing tips from Localo, our law firm's Google business profile visibility increased. We reached a higher position only recently but using the tool's statistics, I can already see that we are moving in the right direction regarding our visibility and user interactions with our profile.
We have been using Localo for less than a month, and already our profile is at an average of 15 positions. In just a few weeks, we have overtaken more than 100 competitors!
We are delighted with the progress and aim for more user interaction with our profile on Google and Google Maps. We are confident that Localo will help us achieve more goals.
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