INDUSTRY
Marketing
LOCATION
Bielsko-Biała
OPENED SINCE
January 1, 2019
Spec od IT is a marketing agency that offers comprehensive marketing services for companies, from graphic design and corporate identity through running Google Ads campaigns and social media profiles to creating mobile applications. The company also focuses on establishing long-term relationships with clients after the implementation of the offered solutions.
The Challenge
IT EXPER Agency, a prominent player in the marketing sector, faced a significant challenge in enhancing their local SEO. Despite their expertise in marketing, their own visibility on Google Maps and search results was lacking. They needed to understand and implement effective strategies to improve their local ranking and attract new clients.
Our challenge was to grasp how positioning on Google Maps works and to determine what content changes could boost our visibility. We needed to plan our content strategy to achieve better rankings.
The Action
To address these challenges, IT EXPER Agency turned to Localo for a comprehensive local SEO solution. Here’s how they leveraged the tool:
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Profile Optimization: The first step involved optimizing their Google Business profile. Localo’s audit identified key areas for improvement, such as refining the business title and descriptions to better align with relevant keywords.
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Enhanced Visuals: The agency updated their profile with high-quality images that accurately represented their services and brand.
Image 1: Updated profile image showcasing the agency’s services -
Regular Posts: They began posting regularly on their Google Business profile using Localo’s intelligent post builder. This tool helped them create engaging content and use relevant keywords effectively.
Image 2: Example of a post created using Localo’s intelligent builder -
Customer Reviews: The agency focused on gathering and responding to customer reviews, which improved their profile’s credibility and overall user engagement.
Image 3: Example of customer reviews and responses on the Google profile
The Results
The effects of the changes implemented with Localo were visible quite quickly, translating into concrete financial results:
We have increased traffic to our website and started attracting new customers thanks to enhanced brand exposure online. Our profits increased after just one month of using the app. We see improved exposure which directly translates into higher traffic and greater interest in our services.
The improvement in the company’s visibility is evident on the local SEO grid:
Grid Before
Image 4: Visibility before implementing Localo’s strategies
Grid After
Image 5: Visibility after implementing Localo’s strategies
In industries like marketing, where visibility is challenging to achieve, we are thrilled to see that Localo continues to prove itself as a valuable tool for gaining an edge over competitors. Thank you for your trust! 🙌
