How I Use Localo to Boost Google Business Profile Rankings

Jumping from 15th to 3rd place in Google Maps overnight? That’s exactly what Kasra Dash does for his clients using Localo, automating local optimization and getting great results.

Every local SEO specialist has been there: you’ve optimized everything you can think of, but your client’s rankings are stuck. Meanwhile, competitors with seemingly inferior websites are dominating the local pack.

Last month, I changed one thing in a client’s Google Business Profile (GBP) and watched them jump from position 15 to position 3 overnight. Here’s exactly how I did it, and how Localo made the whole process take 5 minutes instead of hours.

Find the Exact Citations Your Competitors Have (That You’re Missing)

Citations are one of the most important parts when it comes to ranking your Business Profile. In my experience auditing profiles, the ones that rank well consistently have strong citation profiles, and Localo makes finding the gaps incredibly simple.

What Are Citations and Why Do They Matter?

Think of citations as online mentions of your business name, address, and phone number on other websites. These help Google actually theme your GBP and site, and understand what services you provide, your operating hours, and where you’re located. The more consistent citations you have on relevant sites, the more Google trusts your business information.

Here’s a little pro tip: if you use unique business descriptions on each citation, you’re able to describe your business more to Google, which helps Google understand more about what you offer.

The tricky part is figuring out which citations move your rankings and which ones are just noise. You can spend hours in Ahrefs and SEMrush trying to piece together this puzzle manually. With Localo’s local citations manager, I can instantly see which citations my competitors have that I’m missing and fill the gap I need.

Choose the Right Primary Category for Your Business Profile in Google

This is one thing I see Business Profiles get wrong all the time, where they set up the wrong primary category. Localo analyzes all your competitors and tells you which primary category you should choose based on actual ranking data.

I used to manually check up to 20 different competitors, load each profile manually, and track everything in spreadsheets. Now Localo analyzes all my competitors automatically, and I’m able to outsource it to a VA.

Why Your Primary Category Impacts Rankings

Here’s the simplest way I can explain primary categories: they’re like telling Google exactly what type of business you are. Get it wrong, and Google gets confused about when to show your business in search results.

But here’s the thing: everything else needs to be solid too. Don’t think that just by changing your primary category you’re going to rank; you still need posts, images, and citations we just talked about.

Optimize Posts with Strategic Keywords and LSI Terms

My Simple Rule for Google Business Profile Posts

Here’s the system I use: for every service or product I want to rank for, I create three things:

1. A service/product in the Google Business Profile
2. A dedicated post on the profile using LSI keywords about this service/product
3. A service/product page on the website

For example, if I’m working with a roofing company, I’ll have ‘Commercial Roofing’ as a service, create a post about ‘aluminum roofing for commercial buildings,’ and link to a dedicated commercial roofing landing page. This makes it crystal clear to Google what services we provide.

What Are LSI Keywords and How Do They Help?

LSI keywords are basically variations and related terms for a main keyword. Think of it this way: if you’re a roofing company, your LSI keywords might be ‘aluminum roofing,’ ‘heritage roofing,’ or ‘residential roofing.’ They’re all related but capture different types of searches and intents.

When I use these keyword variations in Google Business Profile, it helps Google understand all the different services we offer. It’s like giving Google a fuller picture of what the business does.

How Often Should You Post on Google Business Profile?

You should post at least once a week to your Business Profile. The good thing is that with Localo you can schedule your posts so they can be as frequent as you want, and it also tells you what LSI keywords and secondary keywords to include in your posts.

Select the Right Services to Show on Your Business Profile

Making sure you have the right services can also help you rank higher in local search. The good thing is you can very easily see which services your competitors are selecting and pick the most common ones.

But like what I mentioned above, having a service + dedicated page + post on your Google Business Profile per service is what I recommend. So if you offer commercial carpet cleaning, have that as a service/product, create a post on your Business Profile, and build a dedicated landing page on your website.

Improve Rankings and Prove Results to Clients

At the end of every month, my clients want to see one thing: results. Did their investment in local SEO actually bring in more customers, and should they continue spending money with you?

Localo’s reporting shows me exactly that: position changes for each keyword, how many calls were made, etc. Instead of spending hours creating presentations, I can show clients clear before-and-after rankings that prove the value of our work together.

If you’re working in the agency space, the reporting feature alone makes Localo worth checking out.

The Bottom Line

The strategies I’ve shared here work because they’re based on what Google actually uses to rank local businesses. But here’s what separates successful local SEO specialists from the rest: having a systematic process and the right tools to execute it efficiently.

If you’re spending more than an hour per week on competitor research and rank tracking, Localo can give you those hours back to focus on growing your clients’ businesses.