Miludent dental office receives more calls than ever
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Our goal was to increase our clinic's visibility on Google. Before using Localo, we were in a good position, as we were already among the top dental practices in the area, but we had the impression that companies ranked first or second on Google reach far more patients.
First and foremost, we wanted to increase Google users' contact with our office. Since competition in the area is intense, we knew we needed to work on our professional image and maintain better communication with clients.
Thanks to a free tool from Localo, we found out what our practice's current visibility looks like. In our city, in the counties that mattered to us, we were in 3rd or 4th position, surprising us pleasantly.
However, this position translated little into calls to the company and appointments, so we decided to get to work knowing how much a well-optimized Google business profile can do in our industry. With the Localoapp, we knew what steps we needed to take to achieve our goal: you improve the visibility of our business profile on Google and increase inquiries and appointments. We learned how important it is to choose the correct categories - we intuitively changed the ones we added to the ones the tool prompted us to. And it was a good step!
Localo also made us realize how important it is to publish regular Google profile posts and inform customers about current issues, new services, or promotions. With the ability to schedule posts directly in the tool and publish them on a date of our choosing, we usually sit down once and plan several posts.
Statistics have also proven to be very useful. Thanks to them, we can see precisely how essential metrics increase at a specific time and after our actions. It helps us a lot to determine what works best. In Statistics, we can see, for example, how many calls were made to our office from the number given in our Google profile, how many people mapped the route in the app, and how many messages we received. That is very helpful!
Just two weeks after implementing the recommendations from the Localo audit, we have already seen the results of our efforts. We now occupy a stable average position of 2 throughout the city. And our visibility is increasing all the time!
Through statistics, we are seeing an increase in patient interactions with our Google business profile, and we are noticing a definite increase in phone calls and, as a result, appointments. We intend to continue working on the profile with the Localo app, which constantly introduces new features to meet the needs of entrepreneurs.