Google Sites

Find out what Google Sites means - in online marketing. Click and read more.
Paulina Rysz
Customer Success Team
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What is Google Sites - Definition

Google Sites - is a web-based platform provided by Google that enables users to create and design their own free website without the need for coding knowledge. It gives a user-friendly interface, customizable templates, and seamless connection with other Google apps like Google Drive, Google Docs, and Google Calendar. Google Sites enables individuals and organizations to quickly build and publish websites for a variety of purposes, such as project collaboration, event information, company intranets, and educational resources.

Business site

What are the advantages of creating a Google Site?

Creating a Google Site offers a number of advantages:

  1. Ease of use: Google Sites has an easy interface that enables to create and edit pages without any coding knowledge.
  2. Integration with Google Workspace: Sites can be easily integrated with other Google tools such as Documents, Sheets, Presentations, and Google Drive.
  3. Accessibility: As a Google product, Sites is accessible from any internet-enabled device, allowing for easy Google's content management system and updates anywhere, anytime.
  4. No hosting costs: Google Sites offers free hosting, meaning there are no additional fees to keep the site online.
  5. Customization: Users can customize domain, the look of their sites by choosing different themes, styles, and layouts to match their sites to their brand or preferences.
  6. Collaboration: The tool allows many users to collaborate on a single page, which is useful for teamwork.
  7. Security: Sites created with Google Sites benefit from Google's security features, including a secure HTTPS connection.
  8. SEO: Google Sites are optimized for search engines, which can help your site to be more visible in Google search results.
  9. Multimedia support: Users can add pictures, videos and other multimedia elements.

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Who should have a Google Site?

Google Site should be used by individuals and organisations who need a simple and quick way to create a functional website without incurring additional costs or requiring advanced technical skills. This includes:

  • Small businesses - who want to establish an online visibility and promote their services or products.
  • Teachers - to create websites for their classrooms, share learning materials, and collaborate with students.
  • Non-profit organizations - who want to communicate their activities and mission and raise funds.
  • Freelancers -to showcase their portfolio services and to contact potential clients.
  • Clubs and social groups - to communicate with members, organise events and share important information.
  • Pupils and students - for school projects, presentation of work, and collaboration on group assignments.
  • Individuals - for personal pages, blogs, or pages for special occasions.

How to create new Google Sites?

To create your own website, follow the steps below:

  1. Sign in to your Google account: Go to Google apps [Google Sites]( and sign in using your Google account.
  2. Create a new site name: Click the 'Create' or 'New Site' button to start designing your site.
  3. Choose Google Sites templates: You can start with a blank template or pick one of the available templates to make your work easier.
  4. Personalize your site: Use the drag-and-drop interface to add elements e.g. images, galleries, buttons, Google forms and other widgets.
  5. Customise the look: Change the layout, theme, colors and fonts to make the site suit your needs and style.
  6. Add pages: If you need more than one page, you can add several pages to your site using the options in the menu.
  7. Manage settings: Configure your site settings, including title, description, navigation, and accessibility.
  8. Preview your site: Use the preview option to see how your site will look on different devices (desktops, tablets, smartphones).
  9. Publish site: When your site is ready, click "Publish" in the top right corner. You will be asked to enter your site's URL, and you can decide who should have access to it.
  10. Share your site: Once your site has been published, you can share its address with others.

Google Sites in Online Marketing

Google Sites are often used in online marketing to quickly create landing pages, promote events or products, and collaborate and share information with clients and teams. With intuitive templates and a drag-and-drop interface, even those without web design experience can quickly create an aesthetically pleasing and functional website.

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