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Google forms

Find out what Google Forms means in online marketing. Click and read more.

Paulina Rysz

Paulina Rysz

Customer Success Team

What is Google Forms - Definition [Marketing Dictionary]

What is Google Forms

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Google Forms is a free online tool offered by Google that is used to create documents, surveys, quizzes, and other web forms. Users can track changes made to forms and preview them before finalizing. Users can easily design, distribute, and collect data through the interface by dragging individual questions or simply pasting a list and then analyzing the collected responses in real-time. Users can create several examples to better understand form structures and functionalities. The tool is widely used in education, market research, event planning, and any situation where a quick and efficient collection of information from questionnaires is needed.

Click add answer feedback in Google Forms

‍How do Google Forms work?

Google Forms is an intuitive tool for creating and managing online surveys and forms. Here’s how they work:

  • Completing a form: The user starts by creating a new Google Form, choosing from templates, or starting with a blank form. Various questions, such as multiple choice, text fields, rating scales, and more, can be added. Users can track changes made to the form, previewing what the changes look like and updating questions as needed.
  • Distribution: Once a form has been created, it can be shared via a link, embedding it on a web page, or emailing directly from Google Forms.
  • Response collection: Individual responses are collected in real-time and can be automatically saved in Google Sheets. The user can monitor responses, receive notifications of new entries, and analyze the data.
  • Data analysis: Google Forms offers essential analysis tools, such as graphical summaries, and the ability to share Google Forms anywhere, such as CSV, for more advanced analysis.

How to use Google Forms?

To start using Google Forms, follow the steps below:

Open Google Forms: Go to Google Forms or Google Workspace Account.

Choose a template or start a new one: Pick one of the templates or create a new sheet.

Adding questions: Use the buttons and options in the Google Forms interface to add different types of questions: single choice, multiple choice, short answer, paragraph, scales, checkboxes, etc. Create several examples to visualize how form structures map to corresponding JSON data.

Personalize the form: Customise the look by adding images, headings, colors, and fonts. You can also set your background and logo to make the form more personalized.

Form settings: Click settings such as collecting respondents’ email addresses, limiting response limits, randomizing questions, or showing results after the survey has been completed.

Save and Submit: After creating the form, save it and use the share option to send it to respondents. You can share a link to the form, click send via email addresses, or embed it on a website.

Collection and analysis of responses: Responses will be collected in real-time, and you can view the form directly in Google Forms or Google Sheets, where the data is automatically organized and ready for analysis.

Customizing Your Form

Customizing your form in Google Forms is straightforward and allows you to create engaging and interactive content. Users can add various types of questions, such as multiple-choice, short-answer, and essay questions, to suit the purpose of the form. To make your form more visually appealing, you can include images and videos. Additionally, Google Forms supports add-ons like Google Sheets and Google Drive, which can enhance the functionality of your form. Personalize your form to fit your brand by adding logos, choosing specific colors, and selecting fonts that match your style. These customization options ensure that your form not only looks professional but also aligns with your brand identity.

Google Forms in Online Marketing

In online marketing, Google Forms are a valuable tool. Tracking changes to forms ensures they are up-to-date and relevant. Thanks to this, you can interact with customers and collect email addresses. Creating examples of forms for different marketing purposes helps better understand their impact. Google Forms are used to conduct market research, answer feedback on products or services, and generate leads through contact forms or newsletter sign-ups. With simple integration with email campaigns and websites, marketers can efficiently distribute forms to their target audience and then analyze the results in Google Sheets. In addition, the personalization of forms, the ability to add graphics and video, and automation options make Google Forms a versatile tool that supports customer relationship building and effective information management in digital marketing.

Analyzing Responses

Google Forms makes it easy to analyze responses in real-time, allowing users to track progress and identify trends quickly. The summary page provides an overview of the collected data, presenting it in a clear and concise manner. For deeper insights, Google Forms offers advanced analysis tools, such as filtering and sorting, which help users to understand their data better. Additionally, users can export their data to Google Sheets or Google Drive for further analysis, making it convenient to review and interpret the information. This seamless integration with other Google Workspace tools ensures that you can manage and analyze your data efficiently.

Security and Compliance

Google Forms takes security and compliance seriously, ensuring that user data is protected through features like encryption and access controls. The platform is compliant with major regulatory frameworks, including GDPR and HIPAA, providing peace of mind for users handling sensitive information. Users can control who can view and edit their form by setting permissions, ensuring that only authorized individuals have access to the data. Advanced security features, such as two-factor authentication and malware protection, further safeguard user data. With these robust security measures, Google Forms ensures that your information remains secure and compliant with industry standards.

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