New law firm reaches TOP3 in Google for its main keywords thanks to Localo
Przystanek Prawnik (eng. Lawyer Stop) is a fast-growing law firm with a very direct approach to clients. As a new entity, the outcome of a fusion of three companies with several years of experience in the legal and financial sector, they needed to effectively reach customers in their area. To do this, they needed to quickly raise brand awareness in the region.
We wanted to promote the law firm's brand locally under the brand name 'Przystanek Prawnik'. Especially in the service areas of restructuring and insolvency law, compensation, criminal law and family law.
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How do you start a promotion quickly and efficiently?
Reaching an audience with a new brand usually requires time, which a newly established law firm, in need of new clients, did not have much of. The firm started to promote itself in various ways, but needed a tool that would work faster. They also needed a proof to convince the board that such marketing efforts make sense.
A free Google business profile is a good place to start. Getting a high search engine ranking and creating a strong SEO profile is time-consuming, whereas setting up a business profile takes only a moment. Localo simplifies the situation by allowing you to quickly and efficiently audit your existing profile and update it right in the app. The law firm took advantage of this feature by following the automatically generated suggestions:
Once we started using Surfer Local, we sorted out our activities concerning Google business profile. Dedicated suggestions, the option to schedule a post and, of course, the daily monitoring of positions turned out to be particularly useful.
Activities aimed at improving the company's position in the search results for specific phrases brought results very quickly.
In less than a month, we found ourselves in the TOP3 results for our main key phrases: lawyer, legal adviser, solicitor, restructuring, consumer bankruptcy. In addition, we have received more than 70 positive reviews. We will now promote more phrases such as compensation, drink driving and hope for a similar result.
For us, the Localo team, such stories are an inspiration to improve especially the features that will simplify the promotion of young businesses, just like the Lawyer Stop. We are happy to help!