20+ Best Black Friday deals for local business owners and how to buy them properly
It would be hard to hide the fact that Black Friday is approaching. For some business owners, it's an occasion to buy long-anticipated software for a better price than usual. For others (and their bank accounts), however, it's a somewhat dangerous period when they are targeted by multiple ads, striving for their attention, designed to convince them to just-buy-more-apps.
Nevertheless, this could be the perfect time to invest in tools to drive your business forward.
Read before use terms and conditions for Black Friday
When browsing the best Black Friday deals firmly holding your credit card in hand, it's crucial to define the constraints you will comply with. Diving into the internet during this period without a clear intent is like going to the mall without a grocery list. Worst-case scenario, you will end up with a pack of apps that somehow pulled your attention but are entirely redundant.
What's more, the software we cover in this article is based on a subscription model, which means you're – supposedly – in this for the long run. It doesn't make the whole deal pointless; it just requires more attention and planning when it comes to purchase decision. Some of the apps listed in this article are, in fact, outstanding tools that can paid for themselves quickly. (PS. according to our clients, Localo is one of them!) Black Friday is, therefore, an opportunity for an excellent investment.
Basically, you need to ask yourself a couple of questions:
Do I need this?
This question will be easier to answer if you have clearly defined goals for your business and/or possess a long-term strategy. Everything looks like an opportunity for someone who doesn't know what they're doing. But if you know the specific needs of your business, they will put into the right perspective even the most tempting discount and allow you to look at it with a clear head.
How long will it take to use it(properly)?
Some apps require specified knowledge to use. Before purchasing, find out how long it would take to learn how to use the app and if it has good enough tutorials. Many SaaS apps have great learning materials to teach you (and/or your team) how to use its features. Usually, you can find it on the app's website or in a dedicated help center.
Can I integrate it with other apps?
Look for tools that integrate seamlessly with your existing systems to avoid compatibility issues. For example, the crucial factor in choosing a live chat system for your customer service is whether it's compatible with your company's communication channels or the platform your website is hosted on (e.g., WordPress, Wix, or Webflow).
Will there be someone to use it?
Some tools are automated, and some are more manual in their daily use. Find out if using a specific tool will require more time to use daily. One app you can buy will save you some time on, let's say, marketing activities or content creation, while another one will steal another small part of your day. Or a part of your employee's workday. Often, it's worth it, but you have to consider this.
Let’s do it. From productivity boosters to marketing enhancers, let's dive into some of the best deals out there.
The Best Black Friday SaaS Deals in 2023 for local businesses
SEO & Local SEO
Localo
Localo is a comprehensive local SEO tool designed to optimize your Google Business Profile, offering AI-powered enhancement tips and review management, among other features. It will allow you to reach new clients in your area and outrun your competitors. Thanks to Smart Tasks, it will provide you with clear step-by-step plan to make your company a natural choice for customers looking for your products or services.
Black Friday Deal:
- Deal: 3 months for the price of 1
- Validity: November 6 – November 24, 2023
Senuto
Senuto is your all-in-one SEO and content tool, offering valuable data to improve your Google ranks and supports users in creating AI-enabled content and SEO strategies.
Black Friday Deal:
- Deal: Up to 50% off on the purchase of a package
- Validity: November 01 to November 20, 2023
Email marketing
GetResponse
GetResponse is the complete package for email marketing automation, with a range of proven online marketing tools and ecommerce integrations designed for growing businesses.
Black Friday Deal:
- Deal: Save up to 40% off on any plan
- Coupon Code: Not required – automatically applied at checkout
- Validity: November 20 – November 30, 2023
Woorise
Woorise is a platform for creating campaigns such as landing pages, surveys, and contests, and accepting payments.
Black Friday Deal:
- Deal: 50% off on all plans.
- Coupon code: BLACKFRIDAY
- Validity: November 21–November 30, 2022
Mailtrap.io
Enhance your email infrastructure with Mailtrap.io's seamless services. Ideal for testing and managing your email system, Mailtrap offers a comprehensive platform that guarantees improved deliverability and streamlined email processes.
- Black Friday Deal: 3 Months of Free Email Testing for Team Plan
- Promo Code: BLACKFRIDAY2023
- Validity: 10 November 2023 – 10 November 2024
Sender
With Sender, you can create beautiful and effective emails, enjoy high email deliverability, track campaigns and segment your customers like never before.
Black Friday Deal:
- Deal: 20% Off for All paid plans
- Coupon Code: PARTNER20
- Validity: November 01 – November 27, 2023
SmartReach
SmartReach.io boosts your business outreach and increases deal closures. Get multichannel outreach and efficient team collaboration.
Black Friday Deal:
- Deal: 20% Off on All Annual Plans
- Coupon Code: SMARTREACH20BF23
- Validity: November 01 – December 03, 2023
Website Builders
Pixpa
Pixpa is a no-code platform that allows creators and small businesses to create professional websites with an online store, blog, and client galleries.
Black Friday Deal:
- Deal: 50% off annual plans
- Validity: November 24–December 31, 2023
- Coupon Code: BLFPIXPA50
Weblium
Weblium is your go-to website builder, empowering you with 300+ templates, site blocks, and an auto mobile version. Plus, get variable products, advanced forms, and SEO tools for your business.
Black Friday Deal:
- 30% off annual Pro subscription
- Auto-applied discount at checkout
- Valid: Nov 21-30, 2023
Brizy
Build websites with ease with Brizy, a website builder for Cloud and WordPress. What would take you long time using traditional design-and-coding methods is really simple using Brizy.
Black Friday Deal:
- Deal: 50% OFF lifetime & chance to win a MacBook Air & PRO licences
- Coupon Code: Not required – automatically applied at checkout
- Validity: November 20 – December 4, 2023
Customer Service
BoldDesk
BoldDesk is cloud-based customer service software that helps businesses manage customer support activities efficiently. With BoldDesk, you will be able to contact your customers and answer their questions, empowered by BoldDesk AI features.
Black Friday Deal:
- Deal: 50% off on all yearly plans
- Coupon Code: BLACKFRIDAY50
- Validity: November 1 – December 5, 2023
Consolto
With Consolto, you can revolutionize your online client meetings, combining video chat, live chat, and scheduling capabilities. It's like having Zoom, Calendly, and Intercom rolled into one powerful platform designed to foster enhanced client interactions.
Black Friday Deal:
- Deal: 50% off yearly subscriptions for the first year
- Validity: November 15th – November 28th
- Coupon Code: BFCM2023YEAR for yearly plans / BFCM2023M for monthly plans
CallPage
Lead generation was never easier with CallPage. Schedule a callback or meeting in seconds and increase your lead generation by up to 125%.
Black Friday Deal:
- Deal: Up to 40% discount
- Coupon Code: Click on the button below to reveal the code
- Validity: November 21 – November 27, 2023
Document360
Document360 is an AI-powered knowledge base platform with an AI Concierge. Enjoy efficient resource production, private hosting, API documentation features and seamless integrations.
Black Friday Deal:
- Deal: Save up to 50% on all annual plans
- Coupon Code: BLACKFRIDAY2023
- Validity: November 6 – December 8, 2023
Social Media Monitoring & Management
Planly
Planly is a social media management tool for managing profiles across multiple platforms with innovative features.
Black Friday Deal:
- Deal: 50% OFF for the first month of the subscription and 30% OFF for the annual subscription
- Validity: November 20 -November 30, 2023
SocialBee
SocialBee is a solution for effective social media management. By bringing content planning, scheduling, and analysis under one roof, it's designed to streamline your social media workflow.
Black Friday Deal:
Thier Black Friday offer gives you 70% OFF any SocialBee plan, helping you optimize your social media presence without stretching your budget.
Deal Benefits:
- AI-driven content suggestions
- Simplified scheduling across all major platforms
- Single inbox for all social media interactions
- Insightful analytics to guide your strategy
- Collaborative tools for team efficiency
- Integration with Canva, Unsplash, and more for seamless content creation
Validity: November 24 – November 27, 2022
Coupon Code: SOCIALBEEBF23
Brand24
Brand24 is an advanced social media monitoring tool with AI. Keep an eye on your online reputation and, engage with communities, improve customer service and much more. With Brand24 you will always know if someone talks about your company in social media.
Black Friday Deal:
- Deal: 50% off any plan for 3 months
- Coupon Code: Not required – automatically applied at checkout
- Validity: November 20 – November 27, 2023
FS Poster
Automate your social media presence with FS Poster. This tool effortlessly integrates your WordPress content with your social accounts, scheduling posts and analyzing your marketing impact.
- Black Friday Deal: 30% OFF Lifetime Access
- Validity: 20 November - 2 December
Graphic design tools and libraries
Envato Market
Envato Market is your one-stop marketplace for best-selling WordPress themes, WooCommerce stores, Shopify plugins, app templates, and much more.
Black Friday Deal:
- Deal: 60% Off WordPress themes, web templates, code and more
- Coupon Code: Not required – automatically applied at checkout
- Validity: November 20 – December 2, 2023
Envato Elements
Discover over 16 million creative digital assets, with Envato Elements. Get unlimited downloads of royalty-free music, sound effects, video templates, graphics, presentation templates, fonts, and more.
Black Friday Deal:
- Deal: 50% off all plans for the first 12 months
- Coupon Code: Not required – automatically applied at checkout
- Validity: November 23 – November 28, 2023
Freepik
Give your creative needs the ultimate boost with Freepik. Get access to high-quality design assets such as stock photos, vectors, templates, icons, PSD files and so much more!
Black Friday Deal:
- Deal: 50% off on Annual Plan for Premium Content
- Coupon Code:
- Black Friday: Black33
- Cyber Monday: Cyber33
- Validity:
- Black Friday: November 21 – November 26
- Cyber Monday: November 27 – December 3
Wepik
Unleash your creativity with Wepik, a free online editing tool. You will find a lot of templates that you can use, creating your graphic assets, social media ads, posters and more.
Black Friday Deal:
- Deal: Hundreds of Black Friday templates available for free
- Coupon Code: Not required – automatically applied at signup
- Validity: November 3 – December 31, 2023
Airbrush
Airbrush can convert text to images or describe image content in detail, which is useful for presentations and blogs.
Black Friday Deal:
- Deal: Get lifetime access to Airbrush for a one-time price of $29
Summing up
When considering Black Friday deals, it's important to focus on how each tool can serve your long-term business goals. Whether it's boosting your local SEO presence with Localo or streamlining customer service with BoldDesk, each investment should be a stepping stone to greater efficiency and success. Enjoy the savings, and may these tools contribute to your business growth in the coming year!
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