What Is a Local Citation - Definition

Local citation - is any online mention of a local business’s name, address, and phone number (NAP). These citations appear on business directories, websites, apps, or social platforms and are crucial for helping users discover local businesses. They play a significant role in influencing local search engine rankings.

Why Are Local Citations Important for SEO?

Local citations are vital for improving your business’s visibility in local search results. Search engines like Google use them to verify the legitimacy and accuracy of your business information. Consistent and accurate citations across various platforms can:

• Boost Local Rankings: Enhance your position in local search results.
• Increase Web Traffic: Drive more potential customers to your website.
• Build Trust: Establish credibility with both search engines and users.

Example of a Local Citation

Imagine you own “Sunrise Bakery” located at 123 Main Street with the phone number (555) 123-4567. A local citation would be any online listing that includes this information, such as:

• Yelp: A profile page featuring your bakery’s NAP details.
• Google my business: Your business listing on Google Maps.
• Local Information Portals: An entry in a business directory on, for example, a city’s website.
• Industry Directories: A listing on a website that features competing companies in the industry.

These citations make it easier for customers to find your bakery when searching for local baked goods.

If you’re looking to discover the best places to list your business, try our local citations management tool to streamline the process.

Article author:

Sebastian Żarnowski

Co-founder & CEO

I have been involved in local marketing for years, starting my career at KS Agency, where I also initiated the Local SEO department. Currently, as a co-founder of Localo, I am developing a tool that helps local businesses reach their customers. I share my knowledge through blogs, webinars, social media, and YouTube videos. I focus on authenticity, a practical approach, and effectiveness to support the growth of local businesses and help them connect with their customers more effectively. I value unconventional thinking and am constantly seeking new solutions in marketing.