Google business profile

This free account is instrumental in improving a company’s visibility on Google. Google business profile is displayed in Google searches and Google Maps. Companies can set up such a profile with offices (such as restaurants or stores) and companies that provide services (so-called Service Area Bussiness) by meeting customers at another location (such as plumbers or consultants).

What are the key features of Google Business Profiles?

Once your verification process is successful, thanks to GBP, your business locations are visible on the Google maps app, improving your digital marketing and local SEO, which will result in more customers finding your company.

Google my business account is an ideal space to provide details regarding your company’s basic information like business name, business address, or opening hours. Google business profile manager allows you to provide responses to your business reviews, publish posts, photos, and much more.

How to add local businesses to Google search?

Creating a business account on Google is trivially easy and, as mentioned, free. Just use this article, which shows precisely how to create a Google business profile.

How to check the visibility of your local business profile on Google Maps?

The visibility of the GBP profile depends on three main factors:

• Distance - from where you created the search
• Prominence - “How well does Google know your profile?” _
• Relevance - “Are you answering the question/needs that your potential customers are looking for?”

To check how your GBP performs on Google Maps Search, feel free to use the free tool that Localo shares with you -> Local Rank Checker.

To get more detailed tips for improving your business listing, use the Localo app.

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Article author:

Sebastian Żarnowski

Co-founder & CEO

I have been involved in local marketing for years, starting my career at KS Agency, where I also initiated the Local SEO department. Currently, as a co-founder of Localo, I am developing a tool that helps local businesses reach their customers. I share my knowledge through blogs, webinars, social media, and YouTube videos. I focus on authenticity, a practical approach, and effectiveness to support the growth of local businesses and help them connect with their customers more effectively. I value unconventional thinking and am constantly seeking new solutions in marketing.