Local SEO Course | Module-2 | Google Posts, Products, and Services That Drive Desired Action

Google Posts, Products, and Services That Drive Desired Action

Your Google Business Profile isn’t just a static directory listing, it’s an active marketing channel! Let’s explore how to use posts, products, and services to keep your profile fresh and engaging.

Google Posts: Your Direct Marketing Channel

Think of Google Posts as little announcements that show up right on your Google Business Profile. They’re like mini-billboards that pop up when someone finds your business on Google! “Just got new inventory - come check it out!” or “Holiday hours update: Closed July 4th.”

While these posts won’t magically push you to the top of Google results, they do something equally valuable - they catch people’s attention once they’ve found you! When someone sees your business on Google and notices you have fresh updates, they’re more likely to click, call, or visit.

You can create different types of posts:

  • Updates for general news about your business
  • Events to promote upcoming happenings
  • Offers for special deals with optional coupon codes
  • Products to display specific items

Each post can include up to 1,500 characters, photos or a video, and a call-to-action button. Only about 100 characters display in the preview, so put your most important information first.

Use real photos that show YOUR business - skip those generic stock images everyone else uses. Your customers want to see the actual cake you baked today, not some perfect internet cake they’ll never get to eat. Those authentic touches build trust instantly.

Every post needs a clear next step for customers. Don’t just say, “We have new inventory” - tell them, “Stop by this weekend to see our new collection!” or “Call now to reserve yours!” This simple nudge makes all the difference in turning to get more clients through your door.

Keep a consistent posting rhythm that customers can count on. Weekly posts work great for most businesses - frequent enough to stay fresh but not so often that you’re scrambling for content. Maybe every Monday you post your weekly special, or every Friday you feature a customer success story.

Different businesses benefit from different posting strategies:

  • Retail businesses might share new product arrivals, flash sales, seasonal collections, and gift guides around holidays.

Example for Altitude Gear, a retail store:

New Hiking Boot Collection Just Arrived! 🥾

Our spring hiking boot collection is here! Featuring waterproof models from Merrell, Salomon, and our exclusive Altitude Gear brand, all designed for Pacific Northwest trails.

Stop by this weekend for an expert fitting and get 15% off any pair + free hiking socks with purchase. Your perfect trail companion is waiting!

Why it works? Notice how they front-loaded the exciting news in the first 100 characters, included specific brands, added a time-sensitive offer, and used engaging emojis and bright product images. The “Stop by” call-to-action is clear and direct!

  • Restaurants could feature daily specials, menu changes, themed nights, and holiday reservation information.

Example for Harbor Bay Grill, a restaurant:

Fresh Catch Fridays Are Back! 🐟

Local halibut is the star of this week’s Fresh Catch Friday! Chef Mark prepares it with lemon-caper sauce, seasonal vegetables, and truffle mashed potatoes.

Only 30 plates available each Friday. Reserve your table now, these always sell out!

Why it works? This post creates urgency (“only 30 plates,” “always sell out”) while tantalizing with specific menu details. The reservation CTA addresses exactly what the customer should do next. The fresh image makes mouths water!

  • Professional services benefit from educational content, team member introductions, and client success stories (with permission).

Example for LawCraft, a law firm:

Homebuying Seminar: What First-Time Buyers Need to Know 🏡

Join Attorney Maria Rivera for a free 45-minute virtual seminar covering what first-time homebuyers must know before signing contracts.

Thursday, June 5th at 7PM

  • Common contract pitfalls
  • Understanding closing costs
  • Questions to ask sellers

Space limited to 25 participants. Register now for your spot!

Why it works? This event post provides specific value (addressing common fears of first-time homebuyers), concrete details (time, date, topics), and clear limitations (only 25 spots) to drive immediate registration. It positions the firm as helpful experts, not just service providers.

  • Healthcare providers could share health tips, new treatment options, and seasonal health information like flu shot availability.

Example for Lakeside View Family Dental, a medical practice:

Time for Back-to-School Checkups! 👩‍🏫📚

August appointments are filling up fast! Schedule your child’s back-to-school dental checkup now to:

  • Beat the rush
  • Complete school health forms
  • Start the year with a healthy smile

We’re offering special kid-friendly appointment times until 7PM throughout August. Click to book your preferred slot!

Why it works? This post connects to a seasonal need (back-to-school time) and creates urgency without being pushy. The bullet-point format makes scanning quick, and the extended hours solve a common parent pain point.

Pro tip for all: Create a simple content calendar with 1-2 posts a week. Mix up their types (updates, events, offers) to keep your profile fresh and engaging.

Products and Services: Your Digital Catalog

For businesses that sell physical products, the Products section creates a browsable catalog directly on your Google Business Profile.

You can organize your items into logical collections (like “Best Sellers” or “New Arrivals”), add high-quality product photos, write keyword-rich descriptions, and include accurate pricing information.

Boutique Clothing Store Example

Collection: Summer Essentials

  • Havana Linen Dress - $78 [Photo: A flowing dress on a model with a beach backdrop]

“Our bestselling breathable linen dress keeps you cool even on the hottest days. Features adjustable straps and side pockets (yes, real pockets!). Available in sizes XS-3XL.”

  • Weekend Getaway Hat - $34 [Photo: A wide-brimmed hat from multiple angles]

“UPF 50+ sun protection in a packable design that bounces back to perfect shape. The adjustable chin strap keeps it secure even on windy beach days.”

Why it works? Notice how they grouped related seasonal items together, highlighted practical benefits (real pockets, UPF protection, packability), and included specific pricing. The descriptions focus on how these products solve summer problems, exactly what shoppers care about!

Service-based businesses can present their offerings in the Services section. Create logical categories, list all services with clear descriptions, and include pricing when appropriate. But first, focus on benefits rather than just features in your descriptions. Explain what problems you solve, not just what you do.

Home Inspection Company Example

Category: Pre-Purchase Inspections

  • Standard Home Inspection - $375

“Comprehensive 3-hour examination of all major systems and components before you buy. Includes same-day detailed report with photos, maintenance recommendations, and potential repair costs to help you negotiate with confidence.”

  • New Construction Inspection - $425

“Don’t assume! Our 200-point inspection finds issues builders miss, giving you time to request fixes before your final walkthrough. Includes detailed documentation for builder negotiations.”

Why it works? These descriptions focus entirely on customer outcomes (negotiate with confidence, get builders to fix problems). The company clearly explains the value difference between their service options and sets expectations for what customers receive, making the price points feel justified.

Remember! Remove discontinued items and services promptly and add new seasonal offerings as they become available.

Making All Content Work Together

The most effective Google Business Profiles use posts, products, and services together, so they all connect like pieces of a puzzle.

  • Highlight specific products or services in your posts, especially new offerings or seasonal promotions. Think about what your customers need at different times of the year.
  • Align your posts with your product and service offerings. For example, a home services business might create fall maintenance posts that link directly to their seasonal service packages.
  • Make sure all your photos have a similar style and feel. If your logo has blue and green colors, use those colors in your posts and service images, too. When your profile has this visual consistency, customers instantly recognize it as professional and trustworthy.
  • Look at which posts get the most attention. Do people click more when you post photos of completed projects? Do they call more when you offer limited-time deals? Whatever gets the best response, that’s what you should focus on creating more of! Pay attention to what works and do more of it.

When all parts of your Google profile tell the same story about how you help customers, people can easily see why they should choose you!

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