What's new at Localo? February 2025

Quick summary of newly released and upcoming features!

February has been a breakthrough month for Localo! We’ve introduced powerful new features that will significantly improve your Google Business Profile optimization. From an intelligent AI assistant to automated review responses and effective keyword selection – here’s what we’ve prepared for you.

Check out what we’ve created to enhance your local SEO efforts 👇

Localo AI Agent - Your Local SEO Partner! 🤖

AI Agent is a new intelligent feature in Localo that works as your personal local marketing expert. AI Agent has comprehensive information about your business - it knows your reputation, competitor activities and their effects, optimization recommendations for your business, its location, customers, visibility statistics, and much more.

What does this mean in practice? You can simply ask AI Agent about anything related to your business. For example, if you ask: “What should I improve in my business to receive fewer negative reviews?”, AI Agent will analyze all your reviews, identify the most common causes of customer dissatisfaction, and suggest specific solutions.

AI Agent helps save a significant amount of time. Instead of manually analyzing statistics and drawing conclusions, you can simply ask: “Summarize my business results from the last month” - AI Agent will immediately present the most important data, compare it with previous periods, and highlight areas needing improvement.

If you need to create new content for your Google Business Profile, AI Agent will help create posts, service descriptions, or answers to frequently asked questions - all tailored to your industry and optimized for local SEO.

🔍 Want to try it out? Log in to Localo and see how AI can streamline your local marketing! You’ll find it in the left sidebar.

*Localo AI Agent is available for all paid subscriptions activated since October 2024. If you created your account earlier and want access to this new feature, please contact us via in-app chat or email [email protected].

LocalBusiness Schema Generator - A Proven Way to Higher Rankings! 📈

Wonder why some businesses rank higher in Google results, even though your offer is better? One of the effective local SEO techniques is LocalBusiness schema - a special code placed in your website’s structure that helps Google better understand what your business does.

Many local businesses lose potential customers from Google precisely because their websites don’t “speak” the search engine’s language. Without proper data structure, Google has to guess what exactly your business does and where it operates, which often leads to lower positions in search results.

LocalBusiness schema is like your identity file written in a language that Google perfectly understands. The more detailed information you provide through this code, the better Google understands your business and the greater the chance it will show it to potential customers at the right moment.

Our new LocalBusiness schema generator will help you ensure data consistency. You can use it according to your needs - in Localo you’ll find:

Free LocalBusiness Schema Generator

This option is ideal for any business looking to improve their local SEO at no cost. Simply enter your Google Business Profile name, and the generator creates ready-to-use code in seconds - completely free. Then you copy this code and paste it into your website’s structure, giving Google immediate access to all key information about your business, consistent with your Google Business Profile.

Remember, however, that when changes occur in your Google Business Profile (e.g., new opening hours, address change), you’ll need to manually update the code on your site to keep information current.

Advanced Generator in the Localo App

If you want more advanced optimization, it’s worth using the generator available directly in the Localo app. This version creates enhanced code that includes not only basic data but also competitor analysis in your industry and location, for better understanding of your business by Google.

With this option, you have two code implementation choices:

• Static code that you paste onto your site - requires manual updates but gives you full control over when and how often you update the data structure on your site.You can choose to update it regularly as significant changes are made to your Google Business Profile.
• Dynamic code that automatically updates after every change in your Google Business Profile. With Localo, your structured data is updated in real-time, ensuring accuracy without manual intervention. For optimal performance, this automatic implementation is recommended. If you choose the automatic method, simply embed the code once, and Localo AI will continuously update it whenever changes occur or optimizations are implemented.

This option is especially recommended for SEO agencies, marketing specialists, and business owners who want to maximize the potential of structured data.

*Available for all paid subscriptions activated since October 2024. If you created your account earlier and want access to this new feature, please contact us via in-app chat or email [email protected].

Automatic Implementation for Free Localo Site Pages

If you use a free Localo Site website, you can completely forget about implementing and updating schema. Everything happens automatically - LocalBusiness schema is built into your site and updates in real-time after every change in your Google Business Profile.

This solution is ideal for business owners who value convenience and don’t want to deal with technical aspects.

Adding LocalBusiness schema to your website is one of the ways to improve local SEO. Google immediately recognizes your business, its location, and business profile, which increases your chances of appearing in local search results.

🔍 Want to learn more about LocalBusiness schema and its impact on SEO? Check out our article in the Localo Knowledge Base and the definition in the Localo Marketing Dictionary!

Choose Effective Keywords for Local Positioning 🎯

Local positioning in Google requires a strategic approach to keyword selection, but which ones are actually worth choosing and starting to position? Primarily those with a high number of searches and that trigger the Local Pack. Imagine you’re wondering whether to position for “men’s haircut Chicago” or perhaps “barber Chicago”? With our new indicators, you’ll immediately see which phrase has more searches and whether either of them triggers the Local Pack. You can make decisions based on specific data, not guesses or outdated reports.

That’s exactly why we’ve expanded our tools to help you make better decisions.

From now on in Localo, when browsing, adding, and managing phrases, you’ll see two key pieces of information: monthly search volume and an indicator of whether the keyword triggers the Local Pack in search results. No more guessing which phrases are truly valuable and worth positioning for!

You’ll find this information in Localo both in the Keywords tab (under Monitoring) and when adding or editing phrases. This allows you to immediately see which keywords are truly valuable and have the greatest potential to attract customers to your business.

What does this mean in practice? If a keyword has a high monthly search volume and additionally triggers the Local Pack, it should become a priority in your positioning strategy. Why? Because the Local Pack is a highlighted area at the top of search results where Google shows the three best local businesses matching the query. Having your business appear there dramatically increases your chances of acquiring a customer. Learn more - what is the Local Pack and why should you position for keywords that trigger it?

Updates in Business Profile Management View 🔑

Managing multiple business profiles and their keywords is now much more convenient! We’ve introduced two practical changes that will streamline your daily work with Localo.

The new “Show Keywords” button gives you complete control over what you see in the navigation panel. With one click, you can switch between a detailed view showing all keywords for a given Google Business Profile and a simplified view that lets you focus only on the most important information. This is an ideal solution both for agencies managing multiple profiles and for business owners who want a clear overview.

Additionally, you can use the “Manage” button, which takes you directly to the keywords page of that Google Business Profile. This way, you no longer need to click through several screens - one click and you immediately arrive at the place where you can add, edit, and analyze keywords for the selected profile.

Automated Review Reply System with One-Click Posting! ⚡

Imagine this situation: a new review appears on your Google Business Profile, and you open Localo to find… a ready-to-post response already waiting! That’s exactly how our new system works. As soon as a new review appears, Localo AI automatically analyzes its content and generates a personalized response - you no longer need to click the “Generate Response” button as before. Now, just one click, and the response to the review will appear on your Google Business Profile.

Of course, if you want to modify the suggested response before publishing, you can do so - you have full control over the content. The system ensures that each response is tailored to the context of the review - whether it’s a thank you for a positive review or a professional reaction to criticism.

New Review Reply Templates 💬

We’ve introduced an expanded template library that now offers 4 different responses for each type of review - positive, neutral, and negative.

This gives you more choices, and each template has been carefully formulated to sound natural and professional.

You still have complete customization freedom - you can modify existing templates or create your own.

Publication Calendar - Have All Scheduled Content at Your Fingertips 📅

We’ve added a clear calendar view that’s available directly in the Photos, Posts, and Offers tabs.

This way, when planning new content, you immediately see what has already been scheduled and when. No more accidentally publishing two posts on the same day or unnecessarily crowding publications in one week while having none scheduled for the next.

The calendar helps you sensibly space out your publications over time, maintain regularity, and better plan promotional campaigns or seasonal offers.

What’s Next? 👀

February is just the beginning! We’re already working on introducing subaccounts, new AI functions, and automation tools that will soon come to Localo.

That’s all for this month! Keep working on improving your positions in local results, and we’ll be back next month with more exciting updates! 🚀

We’re waiting for your feedback - you can contact us through our contact page, chat in the app, or by joining our Local SEO Community.

Let’s stay in touch!

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