Learn what a popular - Facebook Messenger - is in online marketing.
Weronika Nużyńska
Content Marketing Strategist
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What is Messenger - Definition

Facebook Messenger - is an instant messaging application that allows users to communicate with each other via Facebook. It was launched in 2011 as an extension of the Facebook platform and has since become a popular communication tool worldwide.

Messenger was initially launched as a chat feature within the Facebook platform, allowing users to send messages to their Facebook friends in real time. In 2014, Facebook separated the Messenger app from the main Facebook app, allowing users to use Messenger as a standalone app.

messenger app logo evolution

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Messaging app

Application has evolved dramatically since Facebook launched Messenger; it now includes a wide range of features, like phone calls and video calls, sent text messages, photo and file sharing, group chats, sending money, iOS app version, and cross-app messaging. The app has also become an essential tool for businesses, providing a direct line of communication between brands and their customers.

One of the standout features of Facebook Messenger is its integration with other apps and services. It allows users to integrate their Messenger account with other popular services such as dedicated apps such as Spotify, Uber, and PayPal. This has made Messenger a versatile communication tool, ensuring that it remains relevant in a world where messaging apps are constantly evolving.

Another feature worth highlighting is the new app's use of chatbots. Chatbots are AI-powered chat interfaces that are designed to respond automatically to user messages. Messenger chatbots are widely used for customer support in businesses, allowing customers to receive immediate assistance without having to wait for a human customer support representative.

In 2018, Messenger introduced another notable feature, Messenger Kids, a standalone app designed specifically for children under the age of 13. Messenger Kids allows parents to monitor and control their children's messaging activity, ensuring that they' text messages are safe and secure.

Looking to the future, Facebook plans to integrate Messenger with its other communication apps, including Instagram and WhatsApp. This move is part of Facebook's vision of creating an interconnected messaging network that is more user-friendly and more secure for users.

In conclusion

Facebook Messenger is a popular instant messaging app that has become an essential tool for communication between friends, family, and businesses. The app has evolved over the years, introducing new features and innovations that ensure that it remains relevant in an increasingly competitive market. With Facebook's plans for the future, Messenger is set to become even more integrated with other messaging apps, providing even more convenience for users.

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