Google Play Protect

Find out what Google Play Protect means - in online marketing. Click and read more.
Paulina Rysz
Customer Success Team
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What is Google Play Protect - Definition

Google Play Protect - is a security feature in the Android versions that protects users' devices and data from malware. It is a comprehensive security system that continually scans apps on devices and in the Google Play shop for all types of malware and potentially harmful apps. Google Play Protect runs in the background, providing automatic protection for users' devices and information and notifying them of any detected threats.

Google Play Protect Logo

How does Google Play Protect work?

The feature uses advanced machine learning technologies to identify and block potentially malicious apps effectively. Google Play Protect is an integral part of the Google Play ecosystem and provides an additional layer of protection for Android, increasing user confidence in downloaded Google apps and services. For mobile app marketers and developers, Google Play Protect guarantees their products are vetted for security, resulting in higher-quality apps and a better user experience.

How do you turn on Google Play Protect?

To turn on Google Play Protect on your Android device, follow the steps below:

  1. Open the Google Play Store app: On your Android device, open the Google Play Shop.
  2. Navigate to the menu: Click on the menu icon.
  3. Select 'Play Protect': In the menu on the left side of the screen, you will find the option "Play Protect." Click on it to access the Google Play Protect settings.
  4. Check the protection status: On the Google Play Protect screen, you will see the scanning status of your device and recent activity. Make sure the feature is enabled.
  5. Turn scan apps: If Threat Scanning is disabled, activate it by flipping the switch to the 'Enabled' position. Google Play Protect will start automatically monitoring your apps and device for malware.
  6. Update your settings: You can also enable 'Improve device security,' allowing Google Play Protect to send unknown apps to Google for better threat detection.

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Google Play Protect in Online Marketing

In online marketing, the Google Play Protect feature is valuable because it gives users an extra layer of trust in the apps available in the Google Play shop. Here is how Google Play Protect impacts online marketing:

  • Building trust: security is a critical factor in users' purchasing decisions. Google Play Protect increases trust in apps, translating into higher install rates and positive reviews.
  • Improving reputation: Apps that pass Google Play Protect scans and do not contain malware are seen as more trustworthy, enhancing the reputation of developers and publishers.
  • Distinction in the Google Play shop: Secure apps can be more visible in the Google Play shop, increasing their chances of being downloaded by users.
  • Brand protection: Google Play Protect helps protect the brand from negative association with infected apps, which is crucial for maintaining a impressiv corporate image.
  • Risk reduction: With Google Play Protect, there is less risk associated with potential cyber-attacks, which can reduce the costs related to security incident management.
  • Regulatory compliance: Google Play Protect supports compliance with data protection regulations such as GDPR, assuring users that their data is safe.

Is Google Play Protect safe ?

Google Play Protect is considered a secure tool that is an integral part of the security system for Android devices. It provides security features by scanning applications both before they are downloaded from Google Play and by regularly monitoring the software already installed on the device to protect against potentially harmful applications.

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