Google Pays

Find out what Google Pays means - in online marketing. Click and read more.
Paulina Rysz
Customer Success Team
tiktok v2

What is Google Pays - Definition

Google Pay-  is a mobile and digital payment system created by Google that allows users to make secure online payments in shops and websites. It uses Near Field Communication (NFC) technology for contactless mobile payments and allows digital storage of credit and debit card details, tickets, loyalty cards, and more.

Google Wallet

How to pay with Google Pay?

To pay using Google Pay, follow these steps:

  • Add a payment card: Open the Google Pay app on your smartphone. Go to the payments section and add your payment cards by following the Google Pay terms
  • Set as a default payment method: Make sure Google Pay is set as the default contactless payment method in your phone settings.
  • Enable NFC: Ensure Near Field Communication (NFC) is enabled in your phone settings.
  • Make an in-store payment: To pay in-store, unlock your phone and bring it to a payment terminal that supports contactless payments. You do not need to open the Google Pay app if your phone is unlocked - NFC will automatically initiate the transaction.
  • Online and in-app payments: When making an online or in-app payment, select Google Pay as the payment method and follow the instructions to complete the transaction. You may be required to confirm your payment details, for example, by fingerprint, PIN, or pattern.
  • P2P payments: you can also use Google Pay to send money to other users. In the app, select the option to send money, enter the recipient's email address or phone number and the amount, and confirm the transaction.
  • Store tickets and loyalty cards: you can add tickets, boarding passes, loyalty cards, and coupons to Google Pay for easy access.

Table of contest

Google Pay for businesses

Google Pay allows businesses to accept customer payments through a secure and convenient mobile and online payment solution. Here are the main benefits and features of Google Pay for businesses:

  1. Contactless in-store payments: Businesses can accept contactless payments from customers using NFC smartphones or other devices.
  2. Online and in-app payments: Google Pay allows integration with websites and mobile apps, which simplifies the payment process for customers and can increase conversions.
  3. Security: Google Pay uses advanced security methods to protect customers' payment data and transactions.
  4. Speed of transactions: Google Pay payments are fast and do not require customers to enter payment card details with each purchase, speeding up the sales process.
  5. Ease of integration: Google Pay offers developer tools that make it easy to integrate the service with sales systems, both online and offline.
  6. International card acceptance: Google Pay accepts most major credit and debit cards, allowing it to serve global customers.
  7. Payment management: Traders can access a dashboard to manage transactions, return payments, and track purchase history.

How much does the Google Pay service cost?

The Google Pay service itself is free to use for both consumers and businesses. Consumers can use Google Pay to purchase in stores, online, and within apps without incurring additional fees from Google. Similarly, companies can accept Google Pay as a payment method without any costs from Google for the service. However, businesses will still incur the usual transaction fees charged by their payment processors, banks, or card networks (such as Visa, Mastercard, etc.). These fees are part of the standard costs of processing credit or debit card transactions and are not specific to Google Pay.


Google Pay is a vital payment tool that makes the purchasing process easier and faster for online customers. As a free and secure mobile and digital payment service, Google Pay helps businesses improve conversion by increasing the likelihood of completing a transaction by simplifying the payment process. In addition, Google Pay offers opportunities to promote special offers and discounts directly in the app, which can be an attractive promotional tool in marketing strategies.

❤️ Spread the word! ❤️

Was this blog post helpful to you? Don't forget to share it with your friends and colleagues to help them level up their marketing skills too!
tiktok v2

Start getting customers from Google now!

9K+ business owners like you have added Localo to their toolkit and promoted their local businesses with ease.
Get Started Now