Facebook pixel

Facebook pixel functionality (Facebook conversions API) is very similar to Google Analytics that collects user data from different channels - Organic Traffic, Paid Ads, and Social Media, Facebook Pixel tracks events and collects data only on Facebook and Instagram.

Where to find Facebook pixel code?

It is simple to create a Facebook pixel code. In the Business Manager of your Facebook business manager page, click on the Event Manager under Manage Businesses. You will find your pixel code there - under the “Data Source”. To install Facebook pixel data sources is simple as well and only includes implementing it to your website code.

Facebook ad campaigns effectiveness.

Thanks to the Facebook events manager, targeting custom audiences with dynamic and optimized ads has become more and more effective. Facebook’s conversion tracking for particular ad enables your web page to create custom audiences. Thanks to that average conversion rate for this type of Facebook advertising is quite high.

Is Facebook tracking pixel just tracking traffic from Facebook?

Once implemented, Pixel tracks ALL hits to your website but then connect that traffic directly to an ad. You can refocus ads to show them only to your website visitors by creating a custom audience and using that audience in an ad. This is the best part of what the Facebook pixel can do.

Article author:

Sebastian Żarnowski

Co-founder & CEO

I have been involved in local marketing for years, starting my career at KS Agency, where I also initiated the Local SEO department. Currently, as a co-founder of Localo, I am developing a tool that helps local businesses reach their customers. I share my knowledge through blogs, webinars, social media, and YouTube videos. I focus on authenticity, a practical approach, and effectiveness to support the growth of local businesses and help them connect with their customers more effectively. I value unconventional thinking and am constantly seeking new solutions in marketing.