Edge

Microsoft Edge - is an Internet browser developed by Microsoft that replaced Internet Explorer as the default browser on Windows operating systems. It was designed for speed, security and better compatibility with web standards, making it an attractive option for web users and a marketing tool for companies looking to reach users of this browser.

Microsoft Edge features

The Microsoft default web browser offers many features that are designed to improve performance, security and user experience. Among the main features that distinguish the Microsoft Edge browser are:

1. Data synchronization: Synchronize bookmarks, passwords, browsing history and other data between devices.
2. Reading Mode: Simplifying the appearance of web pages for a better reading experience.
3. Page annotations: Ability to add notes and drawings directly on web pages.
4. Security: Integrated security features such as Microsoft Defender SmartScreen to protect against phishing and malware.
5. Extensions: Support for a wide range of extensions available in the Microsoft Edge Add-ons store.
6. Private Mode: InPrivate mode, which does not save browsing history or cookies.
7. Collections: A feature that allows you to organize, save and share content found on the web.
8. Cortana integration: Cortana voice assistant available in the browser for quick information search and interaction.
9. Support for 4K and HDR: Ability to watch video content in high definition 4K and HDR.
10. Smooth scrolling: Improved page scrolling for a smoother browsing experience.
11. Dark mode: Option to change the browser theme to a dark one, which is friendly to users’ eyes.
12. Tracking protection: Features to ensure privacy by limiting third-party tracking.
13. Automatic form filling: A feature for filling out web forms quickly and securely.
14. Performance improvements: Edge is optimized for speed and performance, ensuring faster page loading and less system resource consumption.

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On what systems and devices is it available?

The Microsoft Edge browser is available on a variety of operating systems and devices, which includes:

• Windows: Edge is the default browser on the latest versions of Windows, including Windows 10 and Windows 11.
• macOS: Mac users can download and install Edge from Microsoft’s website or from the Mac App Store.
• iOS: There is an Edge app for iPhones and iPads that can be downloaded from the App Store.
• Android: Users who have the Android operating system can download the Edge app from the Google Play Store.
• Linux: Microsoft has also made Edge available for Linux users, available for download from the official Microsoft website or through package managers in popular Linux distributions.

Microsoft Edge in Online Marketing

Microsoft Edge can be a valuable tool in online marketing, offering features that support marketing and analytics efforts. Its performance and compatibility with extensions allow for seamless use of SEO tools, data analysis and advertising campaign management. Built-in security features enhance user confidence, which is important for online transactions. Microsoft Edge also offers battery-saving features and convenient reading tools, which improves user experience and can increase time spent on the site. Its integration with the Microsoft account makes it easier to manage documents and collaborate on marketing campaigns.