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Cpv

Learn what CPV - Cost Per View - means in online marketing. Click and read more.

Piotr Rysz

Piotr Rysz

Co-founder

What is CPV - Cost Per View - [Marketing Dictionary]

What is CPV

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‍ CPV (Cost Per View) is a way to determine rates for video campaigns that pay per view. A view is recorded when a viewer watches 30 seconds of your video ad (or the entire ad if it’s shorter than 30 seconds) or the viewer interacts with the ad - whichever comes first. Video interactions include clicks on call-to-action overlays, cards, and accompanying banners. The CPV rate you set tells Google the maximum amount you want to pay for each ad play.

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