Amp

Why does the AMP feature matter?

What we understand by the word AMP HTML is actually a traditional HTML language with performance restrictions. Most HTML tags are the same as AMP HTML, but some have been replaced with tags specific to AMP HTML. For example, the img tag changed to the amp - img tag, which fully supports the srcset attribute even if the browser does not yet support it.

You can cache the AMP pages to load almost instantly. This functionality is supported by Google, among others. It allows you to keep a page in cache and then displays it immediately when you click on the result in the Google SERP.Google AMP Cache takes a web page, saves it to the cache,f, and automatically improves its performance. For best performance, all required files (such as JavaScript and CSS) load from the same source. The verification system continuously checks if the page contains the correct tags according to the specification.

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AMP is not just for websites.

You can also create emails, a newsletter, or ads, among other things. Google Ads also allows you to create their content using AMP. Google introduced this possibility to its service back in 2017

Article author:

Sebastian Żarnowski

Co-founder & CEO

I have been involved in local marketing for years, starting my career at KS Agency, where I also initiated the Local SEO department. Currently, as a co-founder of Localo, I am developing a tool that helps local businesses reach their customers. I share my knowledge through blogs, webinars, social media, and YouTube videos. I focus on authenticity, a practical approach, and effectiveness to support the growth of local businesses and help them connect with their customers more effectively. I value unconventional thinking and am constantly seeking new solutions in marketing.