Google Arts & Culture
What is Google Arts & Culture - Definition
Google Arts & Culture - is an online platform created by Google that allows users to find art, monuments, artifacts, and cultural heritage from around the world. The service offers easily access to high-quality images, tour famous sites, exhibitions, articles, educational videos, and other cultural resources in partnership with many museums, cultural institutions, archives and arts organisations.
What is Google Arts & Culture used for?
Google Arts & Culture is used to explore and promote the world's cultural and artistic heritage in a digital space. This platform enables users to:
- Art discovery: Access thousands of works of art from different eras and cultures, presented in high resolution.
- Virtual tours: Explore museums and art galleries worldwide through virtual tour.
- Education and learning: Enjoy rich educational resources such as articles, videos and exhibitions to deepen your knowledge of art, history and culture.
- Interactive experiences: Using AR and VR technology to interactively experience art and culture in new and engaging ways.
- Thematic exploration: Browse curated collections and themed exhibitions focusing on specific artists, art movements or historical events.
- Accessibility and inclusion: Easy access to culture for people worldwide, regardless of their location or ability to physically visit museums.
- Cultural promotion: The platform serves cultural institutions to promote their collections and increase global visibility
Google Arts & Culture is a tool that supports both individual users in broadening their cultural horizons and cultural institutions in reaching a wider audience with their resources.
How to add content to Google Arts & Culture?
Adding content to Google Arts & Culture is usually reserved for cultural institutions such as museums, art galleries, historical archives, and other cultural organizations. Here is how institutions can add their collections:
- Partnership with Google: Institutions must partner with Google Arts & Culture. They can contact the Google Arts & Culture team via the platform's official website.
- Content preparation: Once the partnership is established, institutions prepare the content they want to publish, including high-quality paintings of artworks, descriptions, exhibition information and other related resources.
- Using Google tools: Google offers partners specialised tools to digitize artworks and create interactive online exhibitions. These may include, for example, high-resolution cameras for photographing works of art or software for creating virtual tours.
- Publishing content: Once the material has been prepared, institutions use the Google Arts & Culture platform to publish it. They can create their own exhibitions, collections, and educational projects that will be accessible to users worldwide.
- Promotion and sharing: Institutions can promote their collections on Google Arts & Culture using the various options available, such as sharing on social media or integrating content into their own websites.
Google Arts and Culture in Online Marketing
Google Arts & Culture's role in online marketing is vital as a digital platform that enables cultural and arts institutions to promote their collections and exhibitions globally. By partnering with Google, museums, galleries, and other organizations can reach a broad online audience by showcasing artworks and cultural artifacts through interactive exhibitions and virtual tours. The platform offers cutting-edge marketing tools such as advanced visualizations, AR and VR technologies, and educational videos to enrich the user experience and increase engagement. Google Arts & Culture strengthens the digital presence of cultural institutions and supports their educational mission by enabling access to culture regardless of geographical and physical limitations.
Google Arts and Culture serves as a digital repository for arts and culture, providing resources and collections that can be used for education, research, and personal enrichment. For online marketers, the platform offers a valuable tool to build an image, increase brand recognition, and attract traffic to the site, resulting in success in the digital world of arts and culture.